About Us

Hey there! Welcome to Moe Freak – a small clothing brand based in the frosty North of Norway, fueled by a passion for anime and Japanese street fashion.
From tees and hats to hoodies and posters, we’ve got it all covered!

Join us on our mission to bring the irresistible charm of moe to life through our unique designs.

But what exactly is “moe”?

In the realm of anime, “moe” encapsulates that indescribable charm – think of the warm fuzzies you get when you see an adorable puppy. Here at Moe Freak, we infuse this moe magic into every design. It’s about embracing the sweet, endearing side of anime culture. When you rock our threads, you’re not just wearing clothes; you’re embodying a vibe that’s cute, cool, and uniquely moe. To us, it’s more than just a term – it’s the beating heart of Moe Freak.

Our Journey

Our journey began in 2017 with little more than a dream of creating a clothing brand. We may be a small team, but we’ve been fueled by the incredible support of artists, cosplayers, and photographers worldwide who’ve helped bring our vision to life. It’s truly an international collaboration fueled by a shared love for Japanese culture and anime – a vital part of our brand’s identity, especially when operating from the middle of nowhere.

Throughout our journey, we’ve experimented with various printing techniques, delving into garment textiles, fits, and embroidery. As new technologies emerged, including the widespread adoption of print-on-demand services, we realized that prioritizing speed and quantity often sacrificed quality and consistency, values we hold dear. Recognizing the limitations of the on-demand model, we decided to take matters into our own hands.

Every piece of clothing going out of our office, has been carefully inspected and decorated by us, in-house. It ensures quality across the board, from our doorstep to yours, and we apply this way of thinking to our entire brand identity. While some pieces require custom manufacturing or techniques beyond our capabilities, our commitment to quality remains unwavering across the board.

Come Join our community of moe enthusiasts and let’s spread the joy of adorable anime magic together!

– John-David & Tommy