We’re Back, Baby! おまたせ~
It feels incredible to be back in action after a bit of a silent hiatus. Life isn’t always a smooth ride, but giving up on something we believe in has never been an option for us.
As we reflect on the past few years on this journey, filled with its fair share of ups and downs, we found ourselves drawn back to the drawing board. It was time to reevaluate and rediscover the core of what Moe Freak is all about.
Our renewed focus revolves around creating original characters that really resonate with anime fans, but without relying too much on existing IPs. We want our designs to evoke curiosity, making people wonder which anime series these characters could belong to.
In a world filled with both AI art and VTubers, standing out is not easy. Anime, once a niche interest, has evolved into a massive cultural phenomenon, firmly rooted in the mainstream.
Meet Yumi: Moe Freak’s Newest Member!
During our hiatus, we dedicated a substantial amount of time to crafting a companion for Momo, the face of our brand.
Allow us to introduce you to Yumi – a vibrant, fun gal bursting with personality and moe charm. Together, Yumi and Momo form one dynamic duo that will make any mundane moment feel like a scene straight out of Mushoku Tensei! (It’s a pretty funny series if you’re in need of a questionably good laugh).
We’re eager to share the story of how these two met, and we’re considering doing it in the form of a short web comic.
Stay tuned for that exciting chapter!
If you haven’t delved into Momo’s background, here’s a little secret – they’re not from our planet.
..but it’s a cat right?
..RIGHT!? (;・∀ ・)
Yumi Neko – Double the Mischief, Double the Allure!
Our first design featuring Yumi and Momo is something we’re incredibly proud of. Yumi gives a playful tease while Momo, taken by surprise, tries to salvage the situation. Double the mischief, double the allure! ‘Yumi Neko’ has arrived! 😺✨
Explore this new design and more in our web shop – Your support means the world to us! ❤️
As always, we encourage you to tag us and share pictures of your fit once you get your hands on our clothes.
We absolutely can’t wait to see how you style our creations! 😄
Let’s kick some ass this year!
– JD & Tommy